Taking the beauty world by storm at the start of the year was one of the world’s most iconic and popular beauty brands, L’Oreal Paris, with a launch of not just one or two, but 7 different shades of red!!! Now, there is a shade of red for every girl, for every occasion! And the best part is that each of these gorgeous matte shades have been chosen by the 7 iconic Brand Ambassadors of L’Oreal, including India’s Aishwarya Rai, Freida Pinto and Sonam Kapoor. So, here they are, L’Oreal Paris’ Color Riche Star Pure Reds:
About the L’Oreal Pure Reds Collection
“The Color Riche Pure Reds Collection is created with a revolutionary and innovative formula that delivers bold, luscious colour that lasts for a full 6 hours, making it the ultimate beauty indulgence. The range is enriched with new Light Illum Complex that delivers a rich matte effect. The Velvet Fusion Capsules and Ultra Gliding Shine Oils provide a smooth and silky application. Pure pigments deliver intense colour and Jojoba oil gives perfect hydration upto 4 hours.”
Packaging
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| From L-R: Pure Amaranthe, Pure Vermeil, Pure Garnet, Pure Brick, Pure Rouge, Pure Scarleto, Pure Fire. |
The Pure Reds come in a chic black case with a square button in the center showing the colour of the lipstick. Since these are “chosen” by the brand ambassadors, the cap of the lipstick also bears the signature of the star who has chosen that shade.
The Shades
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| From L – R: Pure Amaranthe, Pure Vermeil, Pure Garnet, Pure Brick, Pure Rouge, Pure Scarleto, Pure Fire. |
Pure Amaranthe – A bright fuchsia, this is Gong Li‘s shade. Well, this isn’t a “red” technically speaking, but you could say it is a red based fuchsia. Shade descriptions aside, this is a gorgeous colour that brightens up the face and will work wonderfully as a spring shade too!
Pure Vermeil – A warm coral-red chosen by Fan BingBing. This is quite a “fun” colour with some neon undertones so those of you who think red lipsticks are mature and sophisticated, try this one out.
Pure Garnet – A deep berry shade selected by Sonam Kapoor. While I loved all the colours, I think this one is definitely my favourite. It is a deep wine shade without being too goth or vampy and this is the shade I was wearing at the L’Oreal Red Party (will tell you about that in another post).
Pure Brick – True to it’s name, this is a brick red (brown based red) chosen by Aishwarya Rai Bachchan and this is one of the two colours that has very faint specks of gold shimmer in it. The shimmer is barely visible when you swatch it on the hand but not noticeable at all on the lips.
Pure Rouge – Frieda Pinto‘s shade which is a pure crimson red. While it is similar to MAC Ruby Woo, the colour is a bit deeper than Ruby Woo.
Pure Scarleto – Like it’s name, this one is a scarlet red chosen by Blake Lively. The shade labeled “red” in a child’s box of crayons? Well this shade is similar to that pure red shade.
Pure Fire – Li BingBing‘s shade, this is an orange-red or a vermilion colour similar to MAC So Chaud. Along with Pure Brick, this one too has a faint gold shimmer in it which is visible when you swatch it on the hand but not when applied on the lips.
Swatches and Texture
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| From L-R: Pure Amaranthe, Pure Vermeil, Pure Garnet, Pure Brick, Pure Rouge, Pure Scarleto, Pure Fire. |
The texture of these gorgeous lippies is wonderful; matte, but not make-your-lips-feel-like-the-Sahara-desert kind of matte. They are creamy and smooth in application and feel comfortable and quite weightless on the lips. And as for the 6 hour claim….well, they have lasted on my lips for over 8 hours with just minimal fading on the inner rim. And that too after lunch, coffee, snack and dinner!!! After around 3 hours, my lips do start feeling a bit dry though, but that could also be because it is winter right now.
FOTD
I haven’t been able to take pictures wearing each of these shades but here are a couple. And if you follow me on Instagram, you will surely see more…
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This is how Pure Amaranthe looks on me…
And this is Pure Garnet after being on my lips for over 9 hours!! It has faded slightly just from the inner rim but still looks just as lovely.
Price
The L’Oreal Color Riche Star Pure Red lipsticks are priced at ₹995 each but seriously, the finish, the texture, the staying power (it lasts as long as my Estee Lauder Double Wear lipstick) make it absolutely worth the price. If you are on the lookout for a red lipstick, look no further, because this collection has a red for every skintone, a red for every mood.
Which is your favourite shade from these 7? Which one would you want me to do an FOTD with? Do let me know…..
* Disclaimer – PR Samples. Honest opinion.
awesome awesome shades!
I loved Pure Garnet on you, that goes to my shopping list! I have Pure Rouge and love it..would love to see you share an FOTD wearing that! 🙂
I’d love to see the Pure Scarleto on you. Having said that you’d rock just about any shade from the range.
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Thanks Preethi 🙂
Thank you Samannita 🙂
I just love the shade Pure Amaranth. and u r looking gorgeous 🙂
I love the lipstick which frieda is wearing..lovely clicks