The Casting Creme Gloss Trend Sourcing Contest

L’Oreal Paris India’s ammonia-free hair colour, Casting Creme Gloss, has a range of 12 beautiful colours. Of these, three shades belong to their “Chocolate Factory Collection”. These three luscious, rich chocolate shades all have an identifiable “personality” and each girl will be able to identify herself with one of these.Keeping these “Chocolate Girls” in mind, L’Oreal has launched an exclusive “Say Yes To Color” store on Flipkart where girls can shop for trends that would go well with these personalities. Quite an innovative concept, don’t you think? You can check out the Flipkart store here:

Indian Shringar and L'Oreal's Trend Sourcing Contest

Here are the “Chocolate Girls”. Which one do you think you are?


Casting Creme Gloss Ice Diva for shade ICED CHOCOLATE

She’s bold, she’s stylish and she shimmers brighter with every step. She loves a Saturday night out or a lavish shopping spree with her girlfriends. Jet black dresses and stilettos are her absolute favourite.
Check out the fashion trends for ICE DIVA here:


Casting Creme Gloss Chocolate Chic for shade Dark Chocolate

She is a traveller, a wanderer, a dreamer. She is spontaneous and loves an occasional long walk on the beach and dresses wild and free in crop tops, harem pants and bold jewelry. Check out the fashion trends for CHOCOLATE CHIC here:


Casting Creme Gloss Golden Goddess

She is poised, she is elegant, she is classy, she is perfect! Your girl next door with a gorgeous smile and a sense of style. Golden Goddess loves her sunday brunches and quiet dinner dates. She wears timeless colours and shines with the exuberance of gold. Check out the fashion trends for Golden Goddess here:

And now for the contest…

You have to :

1) Tell me which of these personalities matches with yours. And WHY?

2) Check the store for your chosen personality and choose one item that you loved best from those trends. Tell me WHAT you chose and WHY.

3) Also share the link of that item in your comments.

Absolutely simple, isn’t it? So match the personality to yours, check the online store and comment here with your answers (and the link). The contest is on today and tomorrow (21st September) and I shall announce the winner on the 23th. The winner needs to email me her contact details within 24 hours or I shall have to chose another winner. The gift hamper will be sent by L’Oreal Paris India directly to the winner.

Best Of Luck 🙂

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