What is the first thing that we do during festivals? Clean our house, right? And why is that? Because we are symbolically inviting the Gods as guests to our house and hence we need the house to be clean. Well, that is pretty much what the female body does each month in preparation of the arrival of a little soul. If the “guest” doesn’t arrive, then the “house” that the body has prepared for it is cleaned out and fresh preparations are made. That, simply put is what menstruation is all about. And yet, we see taboos and restrictions surrounding “those 5 days” when it is nothing but a natural process necessary to bring a little human into the world.
I do agree that most of these restrictions had initially come about to give girls some much needed physical rest as well as restrict their movements to prevent stains and leakage. Thanks to advances in technology, we no longer have to be bound by these restrictions and can go about our normal life as usual. Whether it is playing sports, attending business meets, partying with friends, or simply wearing white; thanks to the technologically superior Whisper Ultra, girls can #OwnThose5Days.
In a bid to help India’s women power through their chosen path of success and #OwnThose5Days of the month , Whisper India launched The New Whisper Ultra – a revolutionary pad that absorb more & lasts longer.
Last month, during an exclusive blogger preview, Whisper India, the no. 1 sanitary napkin brand in the country, showcased a never seen before innovation via powerful demonstrations highlighting the benefits of the New Whisper Ultra. The event previewed the top sheet upgrade & boosted core of the new product from Whisper India that offers more absorption for long hours and better dryness for clean feeling. The ‘Whisper Out Loud Blogger Hangout’, was the first exclusive bloggers only preview to be organized by a sanitary napkin brand in the country.
Versatile bollywood actress – Kalki Koechlin, Gynaecologist – Dr. Nandita Palshetkar, Whisper R&D Expert – Chetan Kotyalkar & stand-up comedian and writer – Aditi Mittal brought to life the need to break free from the various irrelevant period taboos and the importance of menstrual hygiene.
The Whisper Panel of experts engaged in a never seen before product demonstration clearly showcasing that the New Whisper Ultra offers five times more protection than any ordinary pad. Kalki and Aditi shared personal experiences and opinions expressing the need for a superior sanitary napkin for a woman to be truly unstoppable. Dr. Nandita Palshetkar showcased her expertise to explain the menstruation process and the dos and don’ts every woman should incorporate in her monthly routine. She also educated all about the importance of menstrual hygiene. R&D expert Chetan Kotyalkar highlighted the unique features of the New Whisper Ultra that comes with 1000 suction holes to offer better protection for long hours.
It is indeed commendable that a brand is striving so hard to break taboos related to menstruation and is encouraging women to live life to the fullest even during those 5 days. As a child, I saw my mother go about her normal life no matter what time of the month and she encouraged me to do the same. I do know of several girls who faced a lot of restrictions during menstration, including not sleeping on the bed and not touching things around the house! Rather than clinging on to outdated restrictions, it is time to focus on better menstrual hygiene and use superior products so that all girls can #OwnThose5Days.
If you’d like to try out a sample of the new Whisper Ultra and test out their claims for yourself, you can request for a free sample here: htp://rewardme.in/whisper.
