BeYu Cosmetics – Now in India

BeYu Cosmetics launch event and review

European beauty brand, BeYu Cosmetics, launched in India last month with a makeup workshop featuring their celebrity makeup artist Tom Strohmetz. As a beauty brand, BeYu’s tries to encourage girls to be themselves, to celebrate their uniqueness and express their personality through their makeup without blindly following global trends. Their vast range of products and plethora of shades and textures stands testimony to this philosophy. I have been trying out four of the products from BeYu Cosmetics and here are my thoughts on them…

BeYu Cosmetics launch event and  review

About BeYu Cosmetics

“Only You can be Unique. You decide. You’re the trend. Your very own. #BeYourself.

BeYu is all about developing yourself. No mindless copying of what supposedly is fashionable somewhere in the world. Only you can be unique. 

We create products that inspire you to experiment with – and embrace – every aspect of yourself. The personality of BeYu reflects personal trends. “

BeYu Cosmetics launch event and  review

BeYu Cosmetics has a vast range of products – from foundations with different coverage levels and finishes to lipsticks in varying textures and shades to primers – they have it all. And all of it is paraben-free, cruelty-free and fragrance-free. Considering that it is a drugstore brand, the prices are a bit on the higher side.

I received the following products from BeYu to try out:

  • Color Catch Eye Palette
  • Black Mirror Eye Liner
  • Hydro Star Volume Lipstick
  • Cashmere Matte Lip Color

Here’s a look at each of them…

BeYu Color Catch Eye Palette – ₹ 1,000

BeYu Cosmetics launch event and  review
BeYu Color Catch Eye Palette

The BeYu Cosmetics Color Catch Eye Palette is an eyeshadow quad with shades that can be used to create different eye looks. The quad has a mix of matte, satin and shimmer shades and the shadows can be used dry as well as wet. The shadows are quite soft and blend easily but aren’t very pigmented as you will see in the swatch picture at the end of the post. They create just a sheer wash of colour on the eyes unless used over primer which does make the shades pop a bit. I guess the shades would look more intense when applied with a wet brush, but I didn’t try them wet.

BeYu Black Mirror Eye Liner – ₹1,000

BeYu Cosmetics launch event and  review
BeYu Black Mirror Eye Liner

While this is truly expensive for an eye liner, it is quite fabulous too. True to it’s name, it gives a shiny black finish that dries and sets quickly and doesn’t fade or budge all day. It is very pigmented and one stroke gives opaque coverage. I love the ultra thin brush that gives you complete control over how thick or thin you want the line to be.

BeYu Hydro Star Volume Lipstick – ₹1,050

BeYu Cosmetics launch event and  review
BeYu Hydro Star Volume Lipstick

This has got to be my favourite product from among the four BeYu products I have tried. The Hydro Star Volume lipstick is very comfortable to wear, has a lovely satin finish and doesn’t dry out the lips at all  thanks to the Hyaluronic Acid, brown algae extract and Vitamin E in it. It lasts-for about 3-4 hours and will see you through coffee and a light snack but needs to be reapplied after eating anything greasy.

BeYu Cashmere Lip Color Matt – ₹1,150

BeYu Cosmetics launch event and  review
BeYu Cashmere Lip Color Matt

The BeYu Cashmere Lip Color Matt has a lovely creamy, mousse-like texture, is very pigmented and is quite long lasting too. I love the fact that it doesn’t dry the lips like most other matte liquid lipsticks do. It isn’t totally transfer-proof and fades from the inner rim when you eat something yet is very comfortable to wear and feels weightless on the lips.


BeYu Cosmetics launch event and  review
From left to right – Black Mirror Eye Liner, Cashmere Lip Color Matt, Hydro Star Volume Lipstick and Color Catch Eye Palette.

While the  BeYu Cosmetics aren’t available online, they will be available at stores like Central, Lifestyle, Health n Glow and NewU. The brand, along with it’s Indian partner Kaunis will also be opening stores in several cities across India.

BeYu Cosmetics launch event and review
That’s me right in the center.

At the launch event, I did try out some of the other products from BeYu and these are the ones that I really liked and am surely going to get:

  • Nutri Power Foundation
  • Color Touch Lip Biggie
  • Satin Cream Blush
  • Color Biggie Long Lasting Eye Pencil

Which of these products did you find most appealing? Let me know in the comments below.

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