Innisfree My Foundation 2.3 Shade W33 Review

If you follow me on Instagram, you would know that these past couple of weeks, there’s only one foundation that I’ve been wearing – the Innisfree My Foundation 2.3 . Each time that I have shared pictures on Instagram stories of me wearing this foundation, I have received several complements on how amazing my foundation looks. In fact, I love this foundation so much that I decided to do a detailed review of it. And also tell you, that in terms of texture, finish and coverage, it is a dupe of a high end one that has been a favourite since years. Read on to know more…

About the Innisfree My Foundation

Price: Rs. 1550 / 30ml. Available here.

Innisfree launches a fully customisable foundation range – ‘My Foundation’ – that allows you to also pick the moisture level, shade level and coverage intensity of your preference. You get to choose from three moisture levels: matte, semi matte, glow, three coverage levels: natural, high, full, and among 10 shades to match your skin tone.

Because everyone has different wants from their foundation, Innisfree launched the My Foundation range with 3 levels of moisture (1 = Matte, 2 b = Semi-Matte,  3 = Glow), 5 levels of coverage (2 levels of natural coverage- 1 & 2, 2 levels of high coverage – 3 & 4 and 1 level of extreme coverage – 5). It also comes in 6 shades to cater to Indian skin tones unlike all other Korean foundations, all of which are way too pale for us.

I chose 2.3 since I wanted a semi-matte finish as well as a a medium to full coverage. My shade, W33 is an exact match for me. This is also my shade in the Innisfree Cushion Foundations that I have reviewed on my Youtube Channel a while ago (you can watch that video here).

Packaging

The Innisfree My Foundation has an elegant, minimalist packaging – a frosted glass bottle and a black cap underneath which lies a pump. I was so happy to know that it comes with a pump as several high end foundations – including my favourites Estee Lauder Double Wear and the MAC Studio Fix Fluid for which you have to purchase the pump separately.

Texture & Pigmentation

Thick in texture and very pigmented, I usually need just a pump for my entire face. I then dab a little bit more  on my undereye area instead of concealer and it works beautifully. I prefer to use a foundation brush (my favourites are the Sigma 3DHD Max Kabuki and the Sigma 3DHD Kabuki which is a bit smaller than the Max one) to apply and buff the foundation rather than a blender or sponge though, with both, the foundation blends beautifully.

I took two pumps of the foundation in the picture above, and as you can tell, it is really thick and pigmented. Also, it is way too much product – you need just half the quantity for the entire face and neck! In the picture above, I have blended a lot of product on the right to show you the shade as well as the coverage while on the left, is a very thin layer – the kind I would actually apply on my face – which still gives amazing coverage. Despite being thick in texture, it doesn’t feel heavy on the skin which is something I really appreciate.

The best part about this foundation, though, is the fragrance. Some people might not like fragrance in their products but if they were to smell this foundation, they might change their mind! It has a fresh, floral fragrance with a bit of fruity blended in which smells so delightful! No cloying synthetic smell  or the chemical smell that most foundations smell of.

Longevity

This is an unedited picture of me wearing the foundation. You can see the texture of my skin and a couple of freckles faintly peeking through. Had I built up the foundation, I would have got absolute full coverage.

The longevity of this foundation is also amazing. The longest I have worn it so far, without any touch ups, has been a little over 13 hours and, except for my T-zone getting oily, the base looked lovely even at the end of that long day. If you have oily skin, I would recommend setting the foundation with powder.

Estee Lauder Double Wear Dupe?

The Estee Lauder Double Wear has been my FAVOURITE foundation since years! I have even reviewed it way back in 2015 (read the post here). After using the Innisfree My Foundation these past couple of weeks in different weather conditions (when it’s been extremely hot and humid as well as when it’s been raining) I truly feel that this is an excellent dupe for the EL Double Wear (the 2.3 only. Others would have different moisture levels and finish so I can’t comment about those).

The Innisfree My Foundation is slightly thicker than the Double Wear and the shades aren’t identical either. Despite that, when applied on the skin, the finish, texture and longevity is the same, which is why I call it a dupe. And the Innisfree one is priced nearly half that of the Double Wear!

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This post turned out to be quite long considering it’s just a foundation review and such reviews are done in one Instagram post these days. What do you think of the Innisfree My Foundation? Have you tried it? Let me know in the comments.